Modelo para la ventaja competitiva de las micro y pequeñas empresas.

María de Lourdes Amador Martínez; Raymundo Lozano Rosales; Yessica García Hernández; Gabriela Ortiz Cordero

doi:10.46990/relayn.2024.8.3.1582

Authors

María de Lourdes Amador Martínez Universidad Politécnica de Tulancingo https://orcid.org/0000-0001-8963-6264
Raymundo Lozano Rosales Universidad Politécnica de Tulancingo https://orcid.org/0000-0001-6856-4265
Yessica García Hernández Tecnológico Nacional de México/Instituto Tecnológico Superior del Oriente del Estado de Hidalgo https://orcid.org/0000-0002-4482-7275
Gabriela Ortiz Cordero Universidad Politécnica de Tulancingo https://orcid.org/0000-0003-2596-2444

DOI:

https://doi.org/10.46990/relayn.2024.8.3.1582

Keywords:

Micro y pequeña empresa, modelo, ventaja competitiva

Abstract

Competitive advantage is a differentiated competitive position that enterprises strive to achieve in order to remain in the market, establishing the elements or factors that generate this situation within organizations is a multivariate process. The objective of this research is to generate a model for the competitive advantage using linear regression, with an explanatory r of 78.6%, having predictive variables and standardized coefficients: production and quality at 0.365; human resources at 0.187, satisfaction at 0.176, finances at 0.178, and corporate social responsibility at 0.35, significantly explaining the competitive advantage of MSEs which is the object of this study.