The impact of leadership on MSEs’ organizational communication

El impacto del liderazgo en la comunicación organizacional de la mype

Abstract

One of the relevant aspects of a micro and small enterprise’s (MSE) success is leadership, and a fundamental aspect of this is communication. The objective of this research is to analyze how leadership influences organizational communication in micro and small enterprises in the municipality of San Juan del Río, Querétaro. Probabilistic sampling was considered, applying 582 surveys to managers of companies from San Juan del Río. The main result obtained was that leadership has a significant impact on organizational communication, and the success of the organization depends on the style and the manner of communication of its leader.