Innovation and its economic impact on sales, income and the number of employees in micro enterprises in Benito Juarez, Quintana Roo during COVID-19 pandemic

COVID-19’s impact on the variables that determine Mexican micro, small and medium companies’ competitiveness

Abstract

The general objective of this research was to determine the impact of the types of innovation, applied by directors from the municipality of Benito Juarez, Quintana Roo, in the results of their micro-enterprises during the COVID-19 pandemic. The approach of this study was quantitative, and the type of research was descriptive and correlational with a non-experimental cross-sectional design. The non-probabilistic sample was integrated with 395 managers from a population of 26,224 micro enterprises which had a minimum of 2 workers and a maximum of 50.  The data was recollected by means of an instrument comprising of 198 items from February 27th to March 28th, 2021; 4 correspond to the variable; types of innovation and 3 to sales results, income, and the number of workers. Among the most outstanding results we found was that there does exist a significant relationship between deciding to innovate, and sales, income, and the number of workers, but it is only relevant to income. The types of innovation that are associated with change in income are process innovation and organizational innovation.