Modelo causal entre insumos organizacionales, administración estratégica y ventaja competitiva en micro y pequeñas empresas semiurbanas
DOI:
https://doi.org/10.46990/relayn.2026.10.3.2829Palabras clave:
Administración estratégica, Análisis Causal, Micro y pequeñas empresas, Modelo sistémico, ventaja competitivaResumen
El estudio analiza, desde un enfoque sistémico, las relaciones entre insumos organizacionales, procesos estratégicos y resultados en mypes semiurbanas. Se aplicó un instrumento validado a 360 directivos y se estimaron modelos de regresión múltiple con errores robustos. Los resultados muestran que el análisis de mercado y la gestión de recursos humanos influyen positivamente en la administración estratégica, la cual, a su vez, incide de manera directa y significativa en la ventaja competitiva. El aporte central es evidenciar empíricamente cómo la interacción recursos-estrategia-resultados fortalece la gestión y competitividad de las mypes.
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